MASHER

Masher is a recipe app that also serves as a form of social media where people could share and find recipes from food lovers such as themselves. The design challenge is to create an app that is simple, fun, and accessible for an older audience. Unlike other recipe apps, Masher is a form of social media so it is important to figure out how to incorporate social media elements and typical recipe keeping in a cohesive way.

The overall target audience of the app is older women, specifically women around their late 40’s to late 60s. Masher would like to encourage these individuals to socialize with people with similar interests and to expand their cooking/baking knowledge. The app also targets any individuals that are interested in cooking and baking.

The solution was a clean but colorful look. The incorporation of a script font with a consistent line weight gives it a homemade feel while remaining legible and matching the icons of the app. The pops of color and doodle-like icons also give the app a crafty feel an older, feminine audience may enjoy. All of the icons are labeled and settings for font size preferences are included to meet ADA compliance. For individuals that prefer to have recipes on paper, there is an option to print.

This is a student project. All material was conceptualized and created by me.