FLOWELL

Flowell is a feminine hygiene and self-care subscription box in which individuals can order through the app and personalize what they would like to receive each month. Flowell’s consumer’s wellness is top priority. The design challenge is to create a period-oriented subscription box packaging system that stands out from the rest and doesn’t follow the current cliches and stereotypes of womanhood. Flowell wants to be seen as dependable, innovative, and caring. Visually, the brand has to convey these ideals. Another challenge is to create the interface of an app in which individuals can order their subscription box, track their order, and track their period. The interface of the app should match the overall branding and convey the same ideals.

Flowell aims to alleviate any and all stress or worry when it comes to an individual’s period. Flowell understands that periods suck and sometimes, they are hard to plan for. Flowell’s primary target audience is anyone from their late teens to thirties that have busy lives and don’t want and can’t afford to let their period get in the way. Ultimately, however, Flowell wants anyone that menstruates to utilize and enjoy their products.

The solution was to create a modern, natural but friendly feel. The rounded sans-serif gives the logo a friendlier feel while the nudes of the color palette are soothing. The two overlapping droplets come together to create a heart, signifying wellness and togetherness. The shapes used within the packaging and app are organic and flowy which also add to the soothing appeal of the branding. The app interface is simple and easy to use, to emphasize Flowell’s ideals of making things as convenient and stress-free as possible.

This is a student project. All material was conceptualized and created by me.